diff --git a/src/assets/index.html b/src/assets/index.html
index 1f461f4..d967a83 100644
--- a/src/assets/index.html
+++ b/src/assets/index.html
@@ -224,6 +224,15 @@
                         <span class="icon mr-1">{% inline "edit.svg" %}</span>
                         Change Link
                     </button>
+                    <div class="dropdown-divider"></div>
+
+                    <header class="dropdown-header">Expire Unreads</header>
+                    <div class="row text-center m-0">
+                        <button class="dropdown-item col-4 px-0" :class="{active: feedExpire == 1440}" @click.stop="feedExpireUnreads(current.feed, 1440)">1d</button>
+                        <button class="dropdown-item col-4 px-0" :class="{active: feedExpire == 10080}" @click.stop="feedExpireUnreads(current.feed, 10080)">1w</button>
+                        <button class="dropdown-item col-4 px-0" :class="{active: feedExpire == 43200}" @click.stop="feedExpireUnreads(current.feed, 43200)">1m</button>
+                    </div>
+
                     <div class="dropdown-divider"></div>
                     <header class="dropdown-header">Move to...</header>
                     <button class="dropdown-item"
diff --git a/src/assets/javascripts/api.js b/src/assets/javascripts/api.js
index f8f72d1..d6df5a9 100644
--- a/src/assets/javascripts/api.js
+++ b/src/assets/javascripts/api.js
@@ -52,6 +52,9 @@
       list_errors: function() {
         return api('get', './api/feeds/errors').then(json)
       },
+      get_expire_minutes: function(id) {
+        return api('get', './api/feeds/' + id + '/expire').then(json)
+      },
     },
     folders: {
       list: function() {
diff --git a/src/assets/javascripts/app.js b/src/assets/javascripts/app.js
index 6e187ac..dc7738c 100644
--- a/src/assets/javascripts/app.js
+++ b/src/assets/javascripts/app.js
@@ -250,6 +250,8 @@ var vm = new Vue({
         'size': s.theme_size,
       },
       'refreshRate': s.refresh_rate,
+      'expireUnreads': s.expiration_rate,
+      'feedExpire': 0,
       'authenticated': app.authenticated,
       'feed_errors': {},
     }
@@ -333,8 +335,18 @@ var vm = new Vue({
     },
     'feedSelected': function(newVal, oldVal) {
       if (oldVal === undefined) return  // do nothing, initial setup
+
       api.settings.update({feed: newVal}).then(this.refreshItems.bind(this, false))
       this.itemSelected = null
+
+      var parts = newVal.split(':', 2)
+      if (parts[0] == 'feed') {
+        var feed_id = parts[1]
+        api.feeds.get_expire_minutes(feed_id).then(function(resp) {
+          vm.feedExpire = resp.feedExpire
+        })
+      }
+
       if (this.$refs.itemlist) this.$refs.itemlist.scrollTop = 0
     },
     'itemSelected': function(newVal, oldVal) {
@@ -496,6 +508,14 @@ var vm = new Vue({
       }
       return new Date(datestr).toLocaleDateString(undefined, options)
     },
+    'feedExpireUnreads': function(feed, newVal) {
+      if (vm.feedExpire == newVal) {
+        newVal = 0
+      }
+      api.feeds.update(feed.id, {expire_minutes: newVal}).then(function() {
+        vm.feedExpire = newVal
+      })
+    },
     moveFeed: function(feed, folder) {
       var folder_id = folder ? folder.id : null
       api.feeds.update(feed.id, {folder_id: folder_id}).then(function() {
diff --git a/src/expirer/expirer.go b/src/expirer/expirer.go
new file mode 100644
index 0000000..309c5fc
--- /dev/null
+++ b/src/expirer/expirer.go
@@ -0,0 +1,75 @@
+package expirer
+
+import (
+	"log"
+	"time"
+
+	"github.com/nkanaev/yarr/src/storage"
+)
+
+type Expirer struct {
+	db              *storage.Storage
+	stop            chan bool
+	intervalMinutes uint64
+}
+
+func NewExpirer(db *storage.Storage) *Expirer {
+	return &Expirer{
+		db:              db,
+		stop:            make(chan bool),
+		intervalMinutes: 0,
+	}
+}
+
+func expire(db *storage.Storage, rateMinutes uint64, stop chan bool) {
+	tick := time.NewTicker(time.Minute * time.Duration(rateMinutes) / 2)
+	db.ExpireUnreads(rateMinutes)
+	log.Printf("expirer %dm: starting", rateMinutes)
+	for {
+		select {
+		case <-tick.C:
+			log.Printf("expirer %dm: firing", rateMinutes)
+			db.ExpireUnreads(rateMinutes)
+		case <-stop:
+			log.Printf("expirer %dm: stopping", rateMinutes)
+			tick.Stop()
+			stop <- true
+			return
+		}
+	}
+}
+
+func (e *Expirer) getCheckInterval(globalExpirationPeriod uint64) uint64 {
+	minFeedExpirationPeriod, err := e.db.GetMinExpirationPeriod()
+	if err != nil {
+		log.Fatal(err)
+	}
+
+	checkInterval := globalExpirationPeriod
+	if *minFeedExpirationPeriod != 0 && *minFeedExpirationPeriod < checkInterval {
+		checkInterval = *minFeedExpirationPeriod
+	}
+	return checkInterval
+}
+
+func (e *Expirer) StartUnreadsExpirer(globalExpirationPeriod uint64) {
+	checkInterval := e.getCheckInterval(globalExpirationPeriod)
+	if checkInterval > 0 {
+		e.intervalMinutes = uint64(checkInterval)
+		go expire(e.db, e.intervalMinutes, e.stop)
+	}
+}
+
+func (e *Expirer) SetExpirationRate(globalExpirationPeriod uint64) {
+	checkInterval := e.getCheckInterval(globalExpirationPeriod)
+	if checkInterval == e.intervalMinutes {
+		return
+	}
+	e.stop <- true
+	<-e.stop
+	e.intervalMinutes = globalExpirationPeriod
+	if checkInterval == 0 {
+		return
+	}
+	go expire(e.db, e.intervalMinutes, e.stop)
+}
diff --git a/src/server/routes.go b/src/server/routes.go
index aa810be..824e62b 100644
--- a/src/server/routes.go
+++ b/src/server/routes.go
@@ -51,6 +51,7 @@ func (s *Server) handler() http.Handler {
 	r.For("/api/feeds/errors", s.handleFeedErrors)
 	r.For("/api/feeds/:id/icon", s.handleFeedIcon)
 	r.For("/api/feeds/:id", s.handleFeed)
+	r.For("/api/feeds/:id/expire", s.handleFeedExpire)
 	r.For("/api/items", s.handleItemList)
 	r.For("/api/items/:id", s.handleItem)
 	r.For("/api/settings", s.handleSettings)
@@ -263,13 +264,54 @@ func (s *Server) handleFeedList(c *router.Context) {
 	}
 }
 
+func (s *Server) handleFeedExpire(c *router.Context) {
+	feedId, err := c.VarInt64("id")
+	if err != nil {
+		c.Out.WriteHeader(http.StatusBadRequest)
+		return
+	}
+	if c.Req.Method != "GET" {
+		c.Out.WriteHeader(http.StatusMethodNotAllowed)
+		return
+	}
+	feed := s.db.GetFeed(feedId)
+	if feed == nil {
+		c.Out.WriteHeader(http.StatusBadRequest)
+		return
+	}
+	expire_minutes, err := s.db.GetFeedExpirationRate(feedId)
+	if err != nil {
+		c.Out.WriteHeader(http.StatusBadRequest)
+		return
+	}
+	c.JSON(http.StatusOK, map[string]interface{}{
+		"feedExpire": expire_minutes,
+	})
+}
+
 func (s *Server) handleFeed(c *router.Context) {
 	id, err := c.VarInt64("id")
 	if err != nil {
 		c.Out.WriteHeader(http.StatusBadRequest)
 		return
 	}
-	if c.Req.Method == "PUT" {
+	if c.Req.Method == "GET" {
+		feedId, err := c.QueryInt64("feed_id")
+		if err == nil {
+			c.Out.WriteHeader(http.StatusBadRequest)
+			return
+		}
+
+		feed := s.db.GetFeed(feedId)
+		if feed == nil {
+			c.Out.WriteHeader(http.StatusBadRequest)
+			return
+		}
+		expire_minutes, err := s.db.GetFeedExpirationRate(feedId)
+		c.JSON(http.StatusOK, map[string]interface{}{
+			"expire_minutes": expire_minutes,
+		})
+	} else if c.Req.Method == "PUT" {
 		feed := s.db.GetFeed(id)
 		if feed == nil {
 			c.Out.WriteHeader(http.StatusBadRequest)
@@ -299,6 +341,15 @@ func (s *Server) handleFeed(c *router.Context) {
 				s.db.UpdateFeedLink(id, link.(string))
 			}
 		}
+		if expire_minutes, ok := body["expire_minutes"]; ok {
+			if reflect.TypeOf(expire_minutes).Kind() == reflect.Float64 {
+				minutes := int64(expire_minutes.(float64))
+				err := s.db.UpdateFeedExpirationRate(id, minutes)
+				if err != nil {
+					log.Fatal(err)
+				}
+			}
+		}
 		c.Out.WriteHeader(http.StatusOK)
 	} else if c.Req.Method == "DELETE" {
 		s.db.DeleteFeed(id)
@@ -417,6 +468,10 @@ func (s *Server) handleSettings(c *router.Context) {
 			if _, ok := settings["refresh_rate"]; ok {
 				s.worker.SetRefreshRate(s.db.GetSettingsValueInt64("refresh_rate"))
 			}
+			if _, ok := settings["expiration_rate"]; ok {
+				expirationRate := s.db.GetSettingsValueInt64("expiration_rate")
+				s.expirer.SetExpirationRate(uint64(expirationRate))
+			}
 			c.Out.WriteHeader(http.StatusOK)
 		} else {
 			c.Out.WriteHeader(http.StatusBadRequest)
diff --git a/src/server/server.go b/src/server/server.go
index d48f0a5..297400d 100644
--- a/src/server/server.go
+++ b/src/server/server.go
@@ -5,6 +5,7 @@ import (
 	"net/http"
 	"sync"
 
+	"github.com/nkanaev/yarr/src/expirer"
 	"github.com/nkanaev/yarr/src/storage"
 	"github.com/nkanaev/yarr/src/worker"
 )
@@ -13,6 +14,7 @@ type Server struct {
 	Addr        string
 	db          *storage.Storage
 	worker      *worker.Worker
+	expirer     *expirer.Expirer
 	cache       map[string]interface{}
 	cache_mutex *sync.Mutex
 
@@ -31,6 +33,7 @@ func NewServer(db *storage.Storage, addr string) *Server {
 		db:          db,
 		Addr:        addr,
 		worker:      worker.NewWorker(db),
+		expirer:     expirer.NewExpirer(db),
 		cache:       make(map[string]interface{}),
 		cache_mutex: &sync.Mutex{},
 	}
@@ -53,6 +56,9 @@ func (s *Server) Start() {
 		s.worker.RefreshFeeds()
 	}
 
+	globalExpirationPeriod := s.db.GetSettingsValueInt64("expiration_rate")
+	s.expirer.StartUnreadsExpirer(uint64(globalExpirationPeriod))
+
 	httpserver := &http.Server{Addr: s.Addr, Handler: s.handler()}
 
 	var err error
diff --git a/src/storage/feed.go b/src/storage/feed.go
index b829f03..384ffc9 100644
--- a/src/storage/feed.go
+++ b/src/storage/feed.go
@@ -21,7 +21,7 @@ func (s *Storage) CreateFeed(title, description, link, feedLink string, folderId
 		title = feedLink
 	}
 	row := s.db.QueryRow(`
-		insert into feeds (title, description, link, feed_link, folder_id) 
+		insert into feeds (title, description, link, feed_link, folder_id)
 		values (?, ?, ?, ?, ?)
 		on conflict (feed_link) do update set folder_id = ?
         returning id`,
@@ -76,6 +76,31 @@ func (s *Storage) UpdateFeedLink(feedId int64, newLink string) bool {
 	return err == nil
 }
 
+func (s *Storage) GetFeedExpirationRate(feedId int64) (*uint64, error) {
+	var result uint64
+	row := s.db.QueryRow(`select expire_minutes from feeds where id = ?`, feedId)
+	err := row.Scan(&result)
+	if err != nil {
+		return nil, err
+	}
+	return &result, nil
+}
+
+func (s *Storage) UpdateFeedExpirationRate(feedId int64, expireMinutes int64) error {
+	_, err := s.db.Exec(`update feeds set expire_minutes = ? where id = ?`, expireMinutes, feedId)
+	return err
+}
+
+func (s *Storage) GetMinExpirationPeriod() (*uint64, error) {
+	var result uint64
+	row := s.db.QueryRow(`select min(expire_minutes) from feeds`)
+	err := row.Scan(&result)
+	if err != nil {
+		return nil, err
+	}
+	return &result, nil
+}
+
 func (s *Storage) UpdateFeedIcon(feedId int64, icon *[]byte) bool {
 	_, err := s.db.Exec(`update feeds set icon = ? where id = ?`, icon, feedId)
 	return err == nil
diff --git a/src/storage/item.go b/src/storage/item.go
index 68c6821..cf2e78d 100644
--- a/src/storage/item.go
+++ b/src/storage/item.go
@@ -372,6 +372,51 @@ func (s *Storage) SyncSearch() {
 	}
 }
 
+func (s *Storage) ExpireUnreads(globalExpireMinutes uint64) {
+	var numExpiredItems int64
+
+	// Collect expiration rates for each feed -- it's either the global default or a per-feed override
+	rows, err := s.db.Query(`select id, iif(expire_minutes = 0, ?, expire_minutes) from feeds`, globalExpireMinutes)
+	if err != nil {
+		log.Print(err)
+		return
+	}
+
+	periodFromFeedId := make(map[int64]int64, 0)
+	for rows.Next() {
+		var feedId, period int64
+		if period == 0 {
+			continue
+		}
+		rows.Scan(&feedId, &period, nil)
+		periodFromFeedId[feedId] = period
+	}
+
+	for feedId, period := range periodFromFeedId {
+		result, err := s.db.Exec(
+			`UPDATE items SET status = ? WHERE feed_id = ? AND status = ? AND (julianday('now') - julianday(date_arrived)) * 3600 >= ?`,
+			feedId,
+			READ,
+			UNREAD,
+			period,
+		)
+		if err != nil {
+			log.Print(err)
+			return
+		}
+		rowsAffected, err := result.RowsAffected()
+		if err != nil {
+			log.Print(err)
+			return
+		}
+		numExpiredItems += rowsAffected
+	}
+
+	if numExpiredItems > 0 {
+		log.Printf("Expired %d old unread items", numExpiredItems)
+	}
+}
+
 var (
 	itemsKeepSize = 50
 	itemsKeepDays = 90
diff --git a/src/storage/migration.go b/src/storage/migration.go
index 1f33967..94cae02 100644
--- a/src/storage/migration.go
+++ b/src/storage/migration.go
@@ -17,6 +17,7 @@ var migrations = []func(*sql.Tx) error{
 	m07_add_feed_size,
 	m08_normalize_datetime,
 	m09_change_item_index,
+	m10_per_feed_expiration,
 }
 
 var maxVersion = int64(len(migrations))
@@ -103,7 +104,8 @@ func m01_initial(tx *sql.Tx) error {
 		 description    text,
 		 link           text,
 		 feed_link      text not null,
-		 icon           blob
+		 icon           blob,
+         expire_minutes integer not null default 0
 		);
 
 		create index if not exists idx_feed_folder_id on feeds(folder_id);
@@ -306,3 +308,9 @@ func m09_change_item_index(tx *sql.Tx) error {
 	_, err := tx.Exec(sql)
 	return err
 }
+
+func m10_per_feed_expiration(tx *sql.Tx) error {
+	sql := `alter table feeds add column expire_minutes integer not null default 0;`
+	_, err := tx.Exec(sql)
+	return err
+}
diff --git a/src/storage/settings.go b/src/storage/settings.go
index d9ece3d..aad89fb 100644
--- a/src/storage/settings.go
+++ b/src/storage/settings.go
@@ -16,6 +16,7 @@ func settingsDefaults() map[string]interface{} {
 		"theme_font":        "",
 		"theme_size":        1,
 		"refresh_rate":      0,
+		"expiration_rate":   0,
 	}
 }